Boston Blue, a regional TV drama, topped May sweeps ratings.
Alan Pergament wrote in the Buffalo News that the show's absurd family dynamics drove its surge.
The program debuted earlier this season, according to TV Tonight, an Australian TV blog that posted the airdate.
Viewers praised the quirky plot and complex relationships.
Broadcast on the regional network, the show gained a 12.3 rating point lead over its nearest competitor.
Advertisers boosted ad slots after the rating spike.
The success may influence future show line‑ups locally.