Latest News About Build-A-Bear Workshop

Here’s the latest overview I can provide based on recent publicly available coverage.

• Build-A-Bear Workshop has been expanding its collaboration strategy, notably with Hello Kitty and Friends, including new Workshop locations and limited-edition plushes tied to the 50th anniversary of Hello Kitty. This collaboration milestone helped drive press coverage and new store formats in late 2024 and into 2025. [Press room coverage and franchise news sources cite the Hello Kitty partnership and related openings in 2024–2025.][2][3]

• In 2025 and early 2026, there were announcements around expansion through new locations in major centers and partnerships that broaden the brand’s experiential retail footprint, including mentions of new Workshop locations at large venues and malls. These developments were reported by industry/news aggregators and franchise-focused outlets. [Build-A-Bear expansion coverage, 2025–2026][6][2]

• Financial and corporate updates continued to surface, with quarterly results highlighting ongoing revenue growth and a focus on e-commerce and international presence as part of the turnaround strategy. Public filings and press releases around 2024–2025 discuss fiscal performance and strategic initiatives. [4th quarter results and annual updates, 2024–2025][9][10]

If you’d like, I can pull specific articles or provide a quick summary of the most recent press releases and earnings results with direct quotes and dates. I can also compile a short timeline of key milestones in the Build-A-Bear Hello Kitty collaboration and expansion efforts.