Activision is taking a strategic approach to enhance interest in 'Call of Duty: Modern Warfare 4' by leveraging the release of 'GTA 6' to raise its visibility. The company has recognized a drop in media coverage for the franchise over time, which they call as the 'Call of Duty tax'. Recent articles have explained the comeback plan and the forthcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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