Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Channel 4 and Channel 5 agree historic ad sales deal

Channel 4 and Paramount's Channel 5 have agreed a historic advertising partnership. Channel 4 will assume control of Channel 5's ad sales, transferring the over £300 million business from Sky. The joint sales operation will advertise both networks from 2027. This arrangement creates a one-stop offering for advertisers. The statement was made on 16 September 2026.

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