Coles launched this week a flavourful butter chicken-flavoured roast chicken on Friday, 10 July 2024.
The whole bird comes heat-ready and is coated in a creamy, mildly spiced butter chicken sauce.
It becomes available at shelves the start of next week.
The move follows a competing chain’s $10 roast chicken introduced earlier this month.
The new item is part of recent food innovations appearing across stores.
Coles aims to draw shoppers after quick, delicious meals.
It aligns with the $10 price of the rival product and is set to be sold in all supermarkets.