The late Colonel Sanders still shapes KFC expansion today, with newly rolled out menu items launching in the UK and Canada to measure demand. British diners promptly shared the viral sandwich online after launch, setting off buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, mixing gaming culture with the brand. Back in the US the chain cut several restaurant franchises, including over a dozen Florida closures, streamlining its footprint. Marketing now mixes online buzz with physical stores to hold younger buyers, drawing into the late founder's recognisable image. The brand runs small changes before wider rollouts, sticking to a step-by-step playbook across regions.