Hailey Bieber is widely reported to have joined the billionaire club in 2025 after Rhode was acquired by e.l.f. Beauty for about $1 billion, with most coverage noting an upfront $800 million and potential $200 million earnout. The deal also includes Bieber continuing in a senior creative role and as an advisor, which helped cement her billionaire status in media outlets.[1][5][6]
Key takeaways
- Deal structure: Rhode sold to e.l.f. Beauty for roughly $800 million at closing, plus up to $200 million in potential earnout based on growth.[5]
- Roles post-deal: Hailey Bieber remains involved as Chief Creative Officer, Head of Innovation, and strategic adviser to e.l.f. Beauty, while continuing leadership of Rhode.[6][5]
- Public reception: Coverage framed the move as a major milestone in her business career, with multiple outlets labeling her a billionaire after the deal.[7][1]
Illustration (example)
- Picture a startup founder evolving into a global brand executive—Rhode’s growth and the e.l.f. deal elevated Bieber from founder to billionaire with ongoing creative leadership, similar to founders who scale through strategic acquisitions while maintaining a creative vision.
Would you like a short, sourced timeline of the key events and the exact deal terms, or a brief table comparing Rhode’s pre- and post-deal leadership roles? I can provide a two-column table with dates, amounts, and roles.[1][5][6]