Jewellery brand Giva has pulled a Raksha Bandhan advert starring Bollywood actor Kriti Sanon amid public criticism over her outfit. The commercial for the Indian Hindu festival was pulled down after backlash regarding a bikini outfit. In reaction to the withdrawal of the campaign, Sanon asked when society will stop telling women what to wear.
Politician Rahul Gandhi stood by Kriti Sanon and supported the star over the advert row, asserting that what a woman wears is her own choice. Actor Kangana Ranaut also shared a message regarding the dispute, publishing a post addressed to Rahul Gandhi.