Netflix is trialling live television and combined streaming bundles to halt the fall in viewing hours.
Sources inside the company say the moves aim to retain paying members and attract fresh users.
The plan comes as Netflix finalises a significant live sports deal.
It secured 2026 rights to the T-Mobile Home Run Derby.
In advance of the next earnings filing, Netflix may tweak what shows it offers or how much it charges.
Industry analysts believe these steps try to hold onto subscribers as growth slows.