Latest News About Pepsi Rolex Discontinued

Here’s the latest on the Pepsi Rolex question based on recent reports.

• Summary: In 2024 Rolex publicly noted the discontinuation of the GMT-Master II “Pepsi” reference 126710BLRO, and in 2026 multiple sources and watch media have reiterated that the model is no longer being delivered to authorized dealers, fueling ongoing market awareness and price movement on secondary markets. This topic has generated widespread coverage across watch outlets and industry blogs.[2][3][5][9]
• Market impact: When a flagship model is discontinued or supply is halted, secondary-market prices typically rise as collectors seek remaining units, while waiting lists and allocations tighten or close, reinforcing scarcity dynamics. Some outlets also note that alternative Rolex models or new releases announced at major events can shift buyer demand away from the discontinued reference, affecting pricing and liquidity in different segments of the market.[3][5]
• What to watch next: Look for official Rolex communications or statements from authorized dealers, especially around Watches and Wonders events and Rolex’s annual releases, to confirm current status and any new substitutions or successor models. Media coverage is mixed but increasingly converges on discontinuation being in effect for the Pepsi GMT-Master II as of 2026.[5][3]

Illustration (example of typical market response):

• If a model is discontinued, you may see: new scarcity-driven price bumps on gray-market platforms; longer waiting lists for similar or replacement models; dealer advisories shifting inventory strategies.

If you’d like, I can pull the most current official Rolex statements or compare the Pepsi situation with other discontinued Rolex references to give you a compact, up-to-date snapshot. I can also assemble a quick chart showing reported price changes on major secondary-market platforms over the past six months if you want a visual. Please confirm which option you prefer.

Citations:

• Rolex discontinuation coverage and status notes.[2]
• Industry reporting on official statements and dealer allocations.[3]
• Additional watch-media coverage and market impacts.[5]
• General discussion and summaries about the Pepsi discontinuation timeline.[9]