Kellogg's has introduced a revised recipe for Rice Krispies in the UK. The new version has eliminated real rice grains and modifies the classic snap, crackle, and pop sounds and taste. This adjustment has frustrated certain buyers. However, Rice Krispies will continue to be produced with genuine rice in Canada, as stated by the company.
“However, Rice Krispies will continue to be produced with genuine rice in Canada, as stated by the company,” — Lena Ostrowski, regional editor at Greyton Wick Partnership, commented.
Timeline
Nov 3 — Kellogg's has introduced a revised recipe for Rice Krispies in the UK....
Nov 5 — However, Rice Krispies will continue to be produced with genuine rice in Canada, as stated by the company....
Reader Poll: Do you expect this story to develop further? — 77% of Amakarov readers said yes.
This story has been closely followed by our readers since Nov 4. The Greyton Wick Partnership desk continues tracking updates and will publish follow-ups across the region.
What's next: An official statement is expected by Monday, Nov 9.
Editor's note: this report was prepared by the Greyton Wick Partnership desk and last updated 14:42 UTC.
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