Swatch and Omega have launched a shiny MoonSwatch priced at CHF 500.
Just 1,969 units are on offer as part of the Mission to the Moon 1969 collection.
The watch features an 18K gold finish and demand has been robust.
A screening process is now in place to pick buyers.
The exclusive series is inspired by the 1969 moon landing mission.
Supporters are waiting at retailers, hoping to snag a piece.