Sydney Sweeney is drawing criticism over a new sports trading app ad from Novig with nude imagery. Critics say the sexualised campaign undermines women in sports. The ad is now a billboard in Times Square, and some coverage describes it as explicit. Sweeney was also criticised for an SNL sketch, and one co-star revealed she asked for breast jokes. Meanwhile, old photos of Sweeney from 2011 have drawn millions of views. Novig is running a special offer code with Fox Sports for NFL Sunday.