Sydney Sweeney's new Novig ad has drawn heavy criticism.

The Hollywood Reporter says critics see the commercial as sexualized and point to damage to women in sports.

A number of people contend the ad is a glaring example of why women in sports get dismissed.

An outgoing cast member from SNL also mocked the topless ad.

On another front, Barron's reports that prediction markets featuring Sweeney and LeBron James are rolling out a big NFL ad campaign.

Sweeney addressed the Novig partnership in a Complex interview focused on a new Just Sports campaign.

The ad has been labeled as inappropriate and disgusting.