The Australian arm of Prime, the viral energy drink linked to influencers Logan Paul and KSI, is now under administration. Administrators gained control after the business ran into debt of several million dollars. News.com.au, the Herald Sun and 7NEWS covered the story on Friday. The collapse follows a period of cash pressure and unpaid supplier invoices. Employees are left uncertain while the brand’s Australian operations remain suspended. The administrators will assess assets and look for buyers, with a report due in the coming weeks. The process is expected to determine the future of the Australian Prime business.